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Coka-Bala Classic
2005.04.08 (Fri) 23:08
No, the recent upsurge in the popularity of kabbalah couldn't possibly be just another scam to bilk gullible fools out of tons of money. That's why it isn't primarily aimed at celebrities with lots of disposable income and celebrity worshipers with low self-esteem — no, never! That's why they don't sell pieces of fucking string for twenty-six dollars — certainly not! That's why they're not trying to sell you self-help materials based on the superstitions of Jewish mystics living four millennia ago — perish the thought! That's why they aren't charging $20 for their online kabbalah "courses" — wouldn't dream of it!
And that's why beverage corporations like 7 Up would never, ever team up with "Kabbalah Enterprises" to bring you the official energy drink of kabbalah...
...or, then again, maybe they did:
...Kabbalah Energy Drink has hit the beverage biz with the power of Kabbalah behind it. The citrus-flavored drink -- which beats Red Bull nine out of ten times in taste tests -- is infused with Kabbalah water -- the drink of Tinseltown celebrities.
Kabbalah Energy Drink, which is packaged in a sixteen ounce red, white and blue can, contains taurine (which helps regulate heart rate, maintain cell membrane stability and detoxifies the body), B vitamins and caffeine.
You know, folks, taurine is actually a quite helpful amino acid, with various clinical uses. B vitamins are a good thing, sure. And who couldn't use a jolt of their favorite xanthine now and then? But in all honesty, then — what the hell do you need the "Kabbalah water" for?
Perhaps the following might clear up the confusion — our ongoing investigations into mysticism and New Age bullshit led us to a "scoop" on page 24 of the April 18, 2005 issue of People magazine (well, okay, one of our mothers has a subscription, and she showed it to us for a laugh):
In case you can't read it clearly, here are the salient bits:
Try Kabbalah Energy drink, a highly caffeinated, vitamin-infused, rabbi-blessed buzz booster. For only $2, "you get the power of Kabbalah water, incredible energy and a great taste," claims Darin Ezra, the product director of Kabbalah Enterprises.
[our emphasis]
Right, see, the water, see, it's...you know, blessed by a rabbi. So, you know, it's all mystical and stuff. It's full of caffeinated holiness — God to the last drop!
The best part?
"It has no aftertaste," says Ezra of the drink.
'Cause, you know, that would just make it so not worth two bucks.
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[ Filed under: % Bullshit ]
Comments (31)
Anticultist, 2005.07.19 (Tue) 19:58 [Link] »
The Two Percent Company, 2005.07.19 (Tue) 22:38 [Link] »
Anticultist, 2005.08.10 (Wed) 13:54 [Link] »
Christopher, 2006.02.22 (Wed) 08:34 [Link] »
The Two Percent Company, 2006.02.22 (Wed) 12:31 [Link] »
Kabbalah student, 2006.04.24 (Mon) 18:46 [Link] »
The Two Percent Company, 2006.04.24 (Mon) 23:49 [Link] »
kabbalah student, 2006.04.27 (Thu) 22:47 [Link] »
The Two Percent Company, 2006.04.28 (Fri) 14:18 [Link] »
Kabbalah student, 2006.04.28 (Fri) 15:16 [Link] »
The Two Percent Company, 2006.05.01 (Mon) 12:06 [Link] »
Kabbalah student, 2006.05.01 (Mon) 13:14 [Link] »
The Two Percent Company, 2006.05.01 (Mon) 22:09 [Link] »
Kabbalah student, 2006.05.01 (Mon) 22:16 [Link] »
Rachel, 2006.05.16 (Tue) 14:39 [Link] »
Anticultist, 2006.06.09 (Fri) 15:26 [Link] »
Tom from the Two Percent Company, 2006.06.09 (Fri) 15:37 [Link] »
Anticultist, 2006.06.09 (Fri) 20:37 [Link] »
Two sided coin, 2006.06.09 (Fri) 20:47 [Link] »
Anticultist, 2006.06.09 (Fri) 21:17 [Link] »
Two sided coin, 2006.06.10 (Sat) 08:58 [Link] »
Anticultist, 2006.06.11 (Sun) 05:13 [Link] »
Anticultist, 2006.06.11 (Sun) 05:26 [Link] »
Two Sided Coin, 2006.06.11 (Sun) 14:56 [Link] »
Anticultist, 2006.06.11 (Sun) 17:27 [Link] »
Two Sided Coin, 2006.06.11 (Sun) 20:24 [Link] »
Anticultist, 2006.06.12 (Mon) 00:38 [Link] »
The Two Percent Company, 2006.06.12 (Mon) 14:17 [Link] »
kabballahISbullshit, 2006.09.19 (Tue) 00:49 [Link] »
Rachel, 2006.11.18 (Sat) 18:59 [Link] »
Anticultist, 2007.01.31 (Wed) 00:52 [Link] »
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